A click-speed game for Forza Horizon 5
1.1M views
A Twitch Click-o-meter for Microsoft’s Forza Horizon 5 campaign, with Game Pass codes on paid placements.
The product
Click-o-meter let Twitch viewers compete over who could click fastest. During the Forza Horizon 5 campaign on paid channels, a poll ran alongside it; people who finished received promo codes for PC Game Pass.
My role
I built the Twitch extension for the Microsoft campaign: the click contest, the poll, and the campaign tracking around paid and organic placements.
The scope
The campaign ran 17–26 December. Paid placements were few; most of the reach came from free installs. The work had to stay fair in a noisy overlay and still attribute views to the window when Forza was live.
Outcome
The extension reached 1,112,521 views and 444,906 unique users, with 234 channel installs and an average session of 2 minutes 21 seconds. During the campaign it had 799,264 views; it kept running afterwards.