A Fruit Ninja reskin for G.I. Joe
1.9M views
A Twitch ninja-slicing game for the G.I. Joe Snake Eyes film, with a leaderboard, trailer, and inventory tied to the movie.
The product
For the release of G.I. Joe: Snake Eyes, we shipped a Fruit Ninja-style Twitch game with a thematic reskin. A leaderboard ran throughout, players could watch the trailer, and the inventory followed the film’s lore.
My role
I built the extension: the slice game, the leaderboard, the trailer surface, and the campaign reporting.
The scope
The campaign ran 14 July–1 August. The game had to stay readable in a small overlay, keep a standing leaderboard after the burst, and treat the trailer as part of the product rather than an afterthought.
Outcome
The extension reached 1,944,432 views and 1,056,095 unique users, with 686 channel installs and an average session of 3 minutes 36 seconds. During the campaign it had 1,702,633 views and 9,793 trailer views.