A VK Mini App for WWF Russia’s 25th anniversary
13K views
A mini-app test that asked people where they stood with WWF, built for the fund’s 25th anniversary in Russia.
The product
World Wide Fund for Nature Russia marked its 25th anniversary in 2019. My team and I built a VK Mini App test for people who wanted to know their position in relation to WWF.
My role
I handled engineering and project management: the React application, the delivery of the test, and coordination with the campaign.
The scope
The app lived inside VK, with the constraints of a mini-app host and an audience that arrived from a social feed rather than a dedicated product site.
Outcome
The mini app reached 13,000 views.