A branded Twitch game for Palmolive Men
2.575M views
A Twitch extension game in which four spaceships stood for the qualities of Palmolive Men shower gels.
The product
A branded game built as a Twitch extension for Palmolive Men. Players chose among four spaceships, each tied to one of the shower gels and to the qualities that gel was meant to represent.
My role
I designed and built the extension end to end: the game itself, the overlay experience, and the campaign tracking around it.
The scope
Twitch extensions run inside someone else’s stream. The work had to stay readable at a small size, remain stable for viewers who joined mid-broadcast, and still feel like a Palmolive product rather than a generic minigame.
Outcome
The extension reached 2.575 million views, 1.423 million unique users, and 838 installs.