Case pages and acquisition surfaces for Superside
CMS-driven case studies, reusable marketing components, and landing pages for customer acquisition.
The work
Before joining the Superads product team, I worked on Superside’s customer acquisition experience: case study pages, landing pages, and the shared components behind them.
What I built
I added CMS capabilities in Sanity, built reusable blocks for the marketing site, and maintained the corporate website. The same work included improvements to the internal UI library so product and marketing surfaces stayed aligned.
The scope
The pages needed structured content and performance-minded rendering. Editors had to publish new work without a custom build for each story, and the front end had to stay maintainable as the library grew.
Outcome
Some of that work became open-source contributions, including plugins for the Sanity community.