A road-safety mini app about e-scooters
A VK lead-generation experience on e-scooter safety, built around short cards and campaign statistics.
The product
A VK mini app about safety on the road, focused on electric scooters. Short cards walk through the problem — including a 56% rise in collisions and 1,082 injuries in the first half of 2023, 432 of them children under 16 — and collect interest from people who stay with the story.
My role
I built the mini-app flow: the introduction, the card sequence, and the lead-generation close.
The scope
The audience arrived from a social feed. The work had to use real campaign figures without turning the first screen into a wall of statistics.
Outcome
The experience shipped as a public safety campaign inside VK.